The Third Domain of Organizational Excellence:
The People Side of Business
Thomas J. DeMaio, PhD and Lee E. Hersch, PhD
After talking with business leaders and consultees for 30 years, Lee Hersch and Tom DeMaio decided to convey their critical psychological consulting messages in a book. The People Side of Business as an essential guide to understanding how people function in the workplace. Their ideas are organized into six key psychological principles to provide a framework for leading and managing.
Principle 1: The Design of the Brain Determines Human Behavior
Principle 2: People Are Most Productive in an Emotionally Safe and Supportive Environment
Principle 3: People Working Together Tend to Replicate Family Structures and Dynamics
Principle 4: People Want an Opportunity for Growth to Achieve Mastery
Principle 5: People Need Structure to Shape and Motivate Their Behavior
Principle 6: Individuals Are Different from One Another
Synopsis
The People Side of Business tracks the progress of a fictional new CEO, Charlie Fisher, who takes charge of a business, encounters people problems that are undermining its growth, and sets the company on a more productive course. Along the way he learns and masters the six principles.
The book is an engaging story that will have you guessing about the personalities and activities of Charlie’s leadership team. The book has won acclaim from business people, consultants, psychologists, and hospital managers.
Reviews
“Hersch and DeMaio have integrated a great deal of contemporary neuroscience and pragmatic leadership theory.”
—Alexander B. Horniman, Killgallon Ohio Art Professor of Business Administration
“A ‘must read’ for business leaders who desire to maximize long-term business performance.”
—James Quarforth, Retired Chairman and CEO NTELOS Holding Corporation
“DeMaio and Hersch are clearly onto something with their concept of a “third domain” of organization excellence.”
—John Pickering, President, Commonwealth Center for High-Performance Organizations
Published 2012, 260 pages.
Read a sample here. 

